Ramasela Ganda

ZEDA Limited

Profile

Ramasela Ganda is the group chief executive of Zeda Limited, which holds the license to the iconic Avis brand in South Africa and 10 other countries in Sub-Saharan Africa. Zeda operates the widely recognised Avis and Budget global brands, under a long-term license agreement with the Avis Budget Group (ABG). As company head, she brings extensive experience accrued during her time at numerous blue chip companies including Vodacom, Telkom and the National Nuclear Regulator.

Ramasela is a qualified chartered accountant with a B. Com (Hons. & CTA) from the University of Pretoria, and has led a distinguished career with over 22 years of strategic and financial experience.

On top of her many professional accolades, which are outlined further in this profile, she was the 2022 ABASA Private Sector CEO of the year and CFO of the year 2016, awarded by The Asso­ciation of Black Securities and Investment Professionals (ABSIP).

The empowerment of women is a cause that Ramasela enshrines in her belief of ‘paying it forward’. She has committed herself to empowering young women by offering them opportunities that will see them assuming positions of influence.