CEO Today - Africa Awards 2023

South Africa | 49 Ramasela Ganda Group CEO, ZEDA Limited Ramasela Ganda is the group chief executive of Zeda Limited, which operates the iconic Avis and Budget brands in South Africa and 10 other countries in Sub-Saharan Africa. As company head, she brings extensive experience accrued during her time at numerous blue chip companies including Vodacom, Telkom and the National Nuclear Regulator. Ramasela is a qualified chartered accountant with a B. Com from Vista University and (Hons. & CTA) from the University of Pretoria, and has led a distinguished career with 25 years of strategic and financial experience. On top of her many professional accolades, which are outlined further in this profile, she was the 2022 Association for the Advancement of Black Accountants of Southern Africa (ABASA) Private Sector CEO of the year and CFO of the year 2016, awarded by The Association of Black Securities and Investment Professionals (ABSIP). The empowerment of women is a cause that Ramasela enshrines in her belief of ‘paying it forward’. She has committed herself to empowering young women by offering them opportunities that will see them assuming positions of influence. Tell us a little about Avis and the ZEDA spin-off. Zeda Limited is the original name of the company which was established in 1967 as ZEDA Car Rental and Tours. ZEDA, under the widely recognised Avis and Budget brands, offers integrated mobility and holds a long-term license agreement with Avis Budget Group (ABG) to operate the two brands in Southern Africa. ZEDA’s strong track record of over five decades rests on its resilience and commitment to service excellence. The business was in the Barloworld stable for over 17 years, as a division in the automotive sector until December 2022. ZEDA was then unbundled and listed on the main Board of the JSE (Johannesburg Stock Exchange) as a Listing Company. The ZEDA business ZEDA is an investment company that has its core focus on integrated mobility. It houses the “Avis Rent A Car, Budget Rent A Car, Avis Car Sales and Avis Fleet businesses. The company provides full fleet management solutions to both individual and public sectors, as well as corporate. It aspires to deepen greater adoption of vehicle usership economy rather than just ownership in regions it operates in.

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