growth. This is one massive way we are intensifying efforts towards driving financial inclusion for all Nigerians of any status and demography. Given that Sanlam has a presence in 33 countries across Africa and other regions, how does this international footprint influence your strategies in the Nigerian market? When you belong to such a big family, you have a world class standard that you do not joke with. From technical support to communication exertions through to customer care and even underwriting, there is a minimum level of delivery that we do not compromise. This has separated us from others and imposed on us a constant drive to continuously standout amongst the comity of insurers. What is your vision for Sanlam in the next five years, particularly regarding its expansion in Nigeria and the larger African continent? Sanlam General is a subsidiary of Sanlam Life Insurance. As a group, we run with the same vision, so this is not about Bode Opadokun at Sanlam General; it is always a group vision. Our vision is clear: to distinguish Sanlam as the most admired financial services player in Africa. You’ll notice I used the words ‘standout’ and ‘separate’ in earlier conversations. That is practically our mantra: to be so distinguished on the continent as a standard bearer, a pacesetter. Look at our ongoing marcomms campaigns: *1056# is the first of its kind in Nigeria, while #ProudMoments is a flip from the usual manner in which insurance is sold in this market. That is us doing out bit to distinguish the brand here and, by extension, across the continent. This is the core of our overall business objectives and we do not intend to shy away from it. - 41 -
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