CEO Today Africa Awards

37 CEO TODAY AFRICA AWARDS 2020 Ghana Leona Abban Country Manager for MicroEnsure Ghana About Leona Abban Leona Abban is the Country Manager for MicroEnsure Ghana. With a Bachelor’s degree in Biological Science from the University of Cape Coast, Leona began her career at Prime Insurance Company Limited. She worked in various departments (Finance, Underwriting and Business Development) and moved to MicroEnsure after 4 years. Leona joined MicroEnsure as an Accounts Executive and rose to the rank of Clients Relations Manager within three years. During this period, she led a team that was responsible for establishing and maintaining an excellent relationship with all corporate partners while also ensuring growth in revenue of the businesses. In 2018, the Ghanaian Insurance Regulator appointed her an Associate Member of the Access to Insurance Initiative (A2ii) Incubation Laboratory. Firm Profile MicroEnsure creates innovative solutions to meet this untapped demand and expand insurance protection on an unprecedented scale. We are dedicated to creating, distributing and operating products that help uninsured people in emerging markets to mitigate the risks they face each day. By understanding our customers, providing innovative solutions and pushing ourselves to do everything better, our Company will create significant value for customers, employees, business partners and investors. We have introduced new forms of protection for emerging customers, including micro-health, political violence, crop and mobile insurance all over the world. In each case, we didn’t start by designing a product in a board room – we visited our customers in markets and villages to understand how they cope with the variety of risks in their lives. The result of this client-centric approach is a new suite of solutions, and the opening of a new market for insurance. We concentrate on developing innovative, ground-breaking products and services aimed at low- and middle-income individuals covering a range of risks related to health, assets, accidents and political violence. We then find routes to market to offer our products at scale, backed up by operational processes and technical platforms to ensure a high quality of service. We operate as the lead partner on insurance projects for emerging customers, working with leading brands and insurance companies to bring new models to market. We focus on delivering a complete integrated service covering product and process design, as well as operational delivery, allowing our partners to focus on their core business.

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