CEO Today - Africa Awards 2022

Rachel Makinson Photo: Wikicommons - Rajasekharan Parameswaran Secrets of Success: HowDid Elon Musk’s Tesla Make it to the Top? In the early 2000s, Elon Musk co-founded Tesla “to accelerate the advent of sustainable transport by bringing compelling mass-market electric cars to market as soon as possible.” Fast-forward to 2021, and the company’s earnings sat at a mighty $53.82 billion, with its CEO’s net wealth currently at approximately $262.9 billion. For many years now, Tesla has been hailed as the most successful electric vehicle company in the world. But, with so many EV competitors on the market, how exactly did Tesla make it to the top?

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