CEO Today Africa Awards 2024 - REPUBLIC OF CONGO - - 19 - would bridge the gap between businesses seeking to raise funds and investors, providing the necessary support to ensure they are structured and managed effectively. As the Founder and CEO, one of the biggest challenges I’ve faced is being a young woman in leadership. I’ve encountered numerous indecent proposals and, in some regions like Congo, youth was often equated with inexperience. This perception made it harder to be taken seriously. Additionally, isolation in the early stages as an entrepreneur was a significant challenge to overcome. How does LBGC differentiate itself in the competitive landscape of global consulting firms? At LB Global-Consulting, we have a deep understanding of the Sub-Saharan African landscape that permit us to navigate the complexities of the region. This expertise enables us to propose tailored solutions that precisely address the specific needs and challenges of our clients. By leveraging this regional knowledge and our extensive experience (more than 8 years), we ensure that our strategies are not only effective but also sustainable in the local context. What inspired you to start Leading Businesses Global Consulting (LBGC), and what has been your biggest challenge as its founder and CEO? I was inspired to create LBGC while working at a private equity firm in Senegal. During that time, I encountered many companies with significant potential, but they struggled to meet funding requirements due to mismanagement, inadequate structures, and organizational dysfunction. This observation led me to establish a consulting firm that LAETICIA BALOU CEO and Founder of LB Global-Consulting ACCOUNTING AND FINANCING LEADER OF THE YEAR “One of the biggest challenges I’ve faced is being a young woman in leadership. I’ve encountered numerous indecent proposals and, in some regions like Congo, youth was often equated with inexperience.”
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