CEO Today - Africa Awards 2024

Ramasela Ganda is the group chief executive of Zeda Limited, which operates the iconic Avis and Budget brands in South Africa and 10 other countries in Sub-Saharan Africa. As company head, she brings extensive experience accrued during her time at numerous blue chip companies including Vodacom, Telkom and the National Nuclear Regulator. Ramasela is a qualified chartered accountant with a B. Com from Vista University and (Hons. & CTA) from the University of Pretoria, and has led a distinguished career with 25 years of strategic and financial experience. On top of her many professional accolades, which are outlined further in this profile, she was the 2022 Association for the Advancement of Black Accountants of Southern Africa (ABASA) Private Sector CEO of the year and CFO of the year 2016, awarded by The Association of Black Securities and Investment Professionals (ABSIP). The empowerment of women is a cause that Ramasela enshrines in her belief of ‘paying it forward’. She has committed herself to empowering young women by offering them opportunities that will see them assuming positions of influence. www.zeda.co.za CEO Today Africa Awards 2024 - SOUTH AFRICA - - 60 -

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