CEO Today Africa Awards 2024 - NIGERIA - - 10 - merger comes with its own peculiarities. Nonetheless, we knew what to expect from our due diligence. So, it came as no surprise when having to deal with issues around product synergy implementation, technological integration, customer engagement, and culture shift which arose subsequently. Thanks to visionary leadership, the Management had a clear roadmap in place that was designed to address all impending issues, and the postmerger integration was seamless as the company put its human resources to tackle the challenges. How has BUA Cement evolved under your leadership, and what strategic initiatives have you implemented to drive growth? With the understanding of the industry dynamics, staying competitive will require that we continually grow and evolve. As our sector is consistently plagued by marked demand surges, thereby creating significant domestic supply gaps, exploiting the market to meet the anticipated rise in demand requires capacity expansion and improved efficiency. So, in the past 5 years, we embarked on an expansion of the facilities across the two plants, allowing us to increase the company’s production capacity to 17mmtpa. By our mantra of always driving cost and revenue synergies and taking advantage of the strategic positions of the two plants, we were able to increase our presence locally and take additional market share. This was possible with the deployment of over three thousand dedicated fleet of trucks for delivery of cement locally and across the border into Burkina Faso and Niger. How does BUA Cement approach sustainability and environmental responsibility within the cement industry? Our approach to sustainability and the environment rests on the fact that standards acceptable now will be inadequate for tomorrow. Thus, no matter what, we remain committed to lowering the negative environmental effects of our operations while promoting our good social impacts in compliance with local and international best practices. What role do innovation and technology play in BUA Cement’s operations? Innovation and technology have been the pillars of all our state-of-the-art plant operations. Our automated production lines were built with features that guarantee high-quality cement production with lower emissions through energy-efficient processes. The technologies BUA Cement - Sokoto Plant
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