ABOUT PETERNJONJO Chief Executive Officer of Twiga Foods. He is the immediate former President of The Coca-Cola Company’s West Africa business unit and previously was the General Manager of Coca Cola’s East Africa franchise. He holds an MBA in Strategic Management and a degree in International Business Administration fromUnited States International University in Kenya and is also a Certified Public Accountant. FIRMPROFILE In sub-Saharan Africa, 90% of retail is informal, highly inefficient and characterized by layers of intermediaries. Twiga simplifies the supply chain between fresh food producers, FMCG manufacturers and retailers through a B2B e-commerce platform. This removes the need for many intermediaries, significantly lowering the cost of food for consumers. Twiga has over 100,000 registered customers and delivering to 10,000 every day. By creating this closed eco-system in this $700bn industry in sub-Saharan Africa, Twiga will revolutionize retail. Twiga’s technology is at the heart of the solution to Africa’s lack of affordable access to food. It’s estimated that Africans spend up to ten times more of their disposable income on food compared to developed markets. This is a problem primarily driven by a highly fragmented and inefficient retail market across the continent, where around 90% of the retail industry consists of small, informal independent retailers. About 150 years ago, consumers in the USA were spending a similarly exorbitant amount of their disposable income on food as compared to Africa today, but, years of private sector-led investment in retail infrastructure has built an efficient supply chain. Today, the spend on food and beverage in the US is only 6% of disposable income. A ton of tomatoes in the US costs around $100. Due to intermediaries and inefficient production, in Kenya the cost is $420, where consumers are spending close to 50% of their disposable income on food. Twiga is building an alternative system that aims to generate the same results as the modernization of retail in the more developed markets, by leveraging technology and the ubiquity of mobile phones, combined with modern distribution and logistics to aggregate consumer demand and start building more efficient supply chains. Mission Twiga is building a closed ecosystem for the African retail, anchored on affordable access to food and grocery across urban cities Our Ambition Leverage technology, the ubiquity of mobile phones, modern distribution and logistics to modernize African retail. Our Services Soko Yetu Vendors across Africa spend countless hours trying to competitively stock their shops, sometimes waking up at 4:00am to buy the products their customers need in the local wholesale markets. With Twiga’s Soko Yetu (Our Market) Mobile App, we bring the diverse assortment of products to the retailers’ fingertips, allowing them to shop and have it delivered to their doorstep within 24 hours. CEO Peter Njonjo Twiga Foods - 38 - CEO Today Af r i ca Award s 2022 - KENYA - www.twiga.com
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