Ramasela Ganda is the Chief Executive of Avis Budget Southern Africa, at the helm of all car rental and leasing operations in SubSaharan Africa. The accomplished leader brings extensive experience acquired from a number of blue chip companies including Vodacom, Telkom and the National Nuclear Regulator. Having joined the Barloworld Group in 2017 as Chief Financial Officer of Barloworld Equipment: Rental and Used, as well as being appointed Executive Head of Business Services. Ramasela is a qualified chartered accountant with a B.Com (Hons. & CTA) from the University of Pretoria. With 22 years of strategic and financial experience, she is a distinguished professional. Ramasela prides herself with several awards won throughout her career including Public Sector CFO of the year 2017 award from CFO SA. She was named Public Sector CFO of the year 2016 by African Women Chartered Accountants. She was a finalist for Business Woman of the Year 2016 and; CFO of the year 2016 awarded by The Association Black Securities and Investment Professionals (ABSIP). Women empowerment is close to her heart as she believes in paying it forward. She has committed herself to empowering and offering young women opportunities that will see them assuming positions of influence. Avis Budget Where the journey began In 1946 Warren Avis opened the world’s first airport car rental location at Willow Run Airport, Detroit, with a grand total of three cars. Today, Avis operates from over 5,000 locations in 165 countries worldwide. Avis is a trusted and award-winning brand with a long history of innovation in the car rental industry, and is one of the world’s top brands for customer loyalty, with a commitment to true convenience and exceptional service. Here are just a few key historical milestones in this success story; 1946 Warren Avis founds Avis Airlines Rent a Car Systems at Willow Run Airport, Detroit. Anticipating post-war travel trends, this is the world’s first car rental operation at an airport location. 1953 International expansion begins with franchise operations in Europe, Canada and Mexico. 1963 Avis launches a bold new advertising campaign... ‘We’re only No.2. We try harder’... now acknowledged as one of the 10 best advertising slogans of all time and embedded as the very essence of the company’s culture. Warren Avis founds Avis Airlines Rent a Car Systems at Willow Run Airport, Detroit. 1973 Avis achieves market leadership in Europe, Africa and the Middle East, just eight years after Avis Europe was founded. The business begins expansion into the fleet leasing market. 1986 Avis Europe becomes the first car rental company in history to successfully float on the London Stock Exchange. In three years as a public company, Avis Europe triples its market value. 1989 Avis Europe reverts to private ownership with three major shareholders, D’Ieteren, General Motors and Avis Inc. Avis expands into Europe, Africa and the Middle East 1997 Avis Europe successfully floats on the London Stock Exchange for the second time, primarily to fund expansion of its core business. 2003 Avis Europe acquires the rights to operate the Budget brand in Europe, Africa and the Middle East. 2014 Avis launch their most groundbreaking advert in 50 years, inspiring customers to Unlock the World. Unforgettable experiences await ... You hold the key. Ramasela Ganda CEO Today Af r i ca Award s 2021 - South Af r i ca - Ramasela Ganda Chief Executive of Avis Budget Southern Africa www.avis.co.za - 74 -
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