www. ceotodaymagaine . com Mike Smith Managing Director Virgin Media Business (Direct) COVID-19 forced businesses to adapt to remote working and meet customer demand online. And many leaders took bold and decisive action to ensure their organisations survived and stabilised. But the crisis has also created long-term challenges for the C-Suite – ones they must tackle head-on if they are to set their businesses up for a successful recovery. Digital delivery of services is a top priority. Lockdown restrictions have driven customer expectations of digital services to new heights, and employees expect to be able to collaborate with each other instantly, whether they are working from home or the office. Leaders also face the task of creating a successful company culture when employees may be operating from different locations. Addressing these challenges is far from easy, but if CEOs invest in the right technology, their organisation will be better able to adapt and grow. By doing so they will not only build more agile and high-performing businesses but will also claim part of the £232bn opportunity revealed by our recent study with the Centre for Economics and Business Research (Cebr) into the impact of digital investment. How Business Leaders Can Overcome COVID-19 Challenges to Fuel the Rebound
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