Chief Finance Officer (CFO), Group Strategy Director, Sales Director, and as an Executive Director on the EABL Board, he was part of the team that saw the EABL business more than doubled in value – and winning the coveted Most Respected Business Award in East Africa for five years in a row. Peter is credited with the development of an affordable-beer strategy for EABL resulting in the production of new brands such as Senator beer which became one of the most successful innovations by Diageo. He started his career at PwC, the global consulting firm, where he worked for 11 years. Peter draws his inspiration, in particular from his early upbringing laying the foundations for his strong value set, from his teachers and the legendary Dr Geoffrey Griffin - the late founder of Starehe Boys Centre- his alma mater, and his parents. Company Profile In the year 2000, we began the Safaricom journey with a view to Transform Lives. Safaricom is one of a small group of about 400 companies across Africa whose annual revenues are more than $1 billion. Many of these companies are pan-African in their operations and are active in increasingly diverse sectors. We invest a unique way of doing business through our Purpose; to ‘Transform Lives’. We seek to create opportunities for Kenyans to be a part of our growth story by empowering them with the right tools for economic growth. The “Simu ya Jamii” innovation allowed Kenyans to earn money from operating small, mobile pay phones. We achieve our Transforming Lives vision through a number of channels, but the origin of our most impactful transformation stories is the base station. We now have over 4,000 towers connecting Kenyans from About Peter Ndegwa Peter is the CEO of Safaricom PLC, a leading communications company in Africa. Safaricom is also the pioneer of M-PESA, the world’s most developed payment system. Peter joined Safaricom on April 1st, 2020. He is an experienced Board level leader with a wealth of experience in General Management, Commercial and Business Strategy, Sales and Finance Operations, having spent over 25 years in various roles within the Financial Services and FastMoving Consumer Goods (FMCG) sectors in Africa and Europe. He holds an MBA from the London Business School and a Bachelor’s degree in Economics from the University of Nairobi. He is also a Certified Public Accountant and a member of the Institute of Certified Public Accountants of Kenya (ICPAK). Inhismost recent role, Peterwas responsible for Diageo PLC operations in 50 countries in Western and Eastern Europe, Russia, the Middle East, and North Africa regions. Previously, he served as CEO in Guinness Nigeria PLC and Guinness Ghana Breweries PLC, transforming the two operations to deliver double-digit growth by investing in people, introducing new brands, and reorganizing the businesses. As a Chief Executive in several markets within the Diageo Group, Peter demonstrated the ability to transform businesses and organizations to deliver superior results. He has a real passion for delivering value to customers (with his principle of customer first), investing in talent, and getting things done. Peter served for eight years across a range of senior Executive Director roles at East Africa Breweries Limited (a Diageo subsidiary) based in Nairobi. Serving as the Group Turbo to Turkana with each one of these base stations having its own unique story to tell. We have delivered solutions such as the Safaricom App and Hakikisha, which gives our customers more control over how they use our network. We became the first operator in the world to introduce real time refunds for call drops. Since launch of the Safaricom Guarantee service in May 2016, the number of recorded uncompleted calls on the network registered at less than 0.14% of total calls. More importantly, this activity has given us an unprecedented view of our customers that helps us to ensure that our services remain relevant and optimised for this market. We introduced My Data Manager, which is now being used by over 3million subscribers to manage their data consumption. Customers are now paying 16% less for data, which allows every shilling to go further. This is part of the reason why we’re proud to have maintained our number one Net Promoter Score position, ahead of our nearest competitor by 13 points. We also diversified the Bonga proposition to allow subscribers to use points for more than just network services. CEO Today Af r i ca Award s 2021 - Kenya - Peter Ndegwa Chief Executive Officer of Safaricom www.safaricom.co.ke - 54 -
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