CEO Today Africa Awards

CEO TODAY AFRICA AWARDS 2020 South Africa 20 Elain Vlok Driving Force of Clover Mama Afrika Clover Mama Afrika has established a reputation for being one of South Africa’s most innovative, effective and sustainable as well as most awarded corporate investment project, bringing tangible benefits to the people it aims to uplift at grassroots level. It takes a special person who has passion and commitment to reach a goal successfully and then to maintain its success. Such a person is Professor Elain Vlok, who, 16 years ago embarked on a project that has changed the lives of so many individuals and continues to do so, as the driving force behind Clover Mama Afrika. The Clover Mama Afrika ethos is “Ukwakha Isizwe”, which means “building and nurturing our nation”. Going on 16 years now, the project has sought to achieve exactly this by empowering community caregivers with viable skills which they can then pass on to others so that they too can earn a sustainable income for themselves, their families and their communities. At the heart of the project are the carefully appointed “mamas” who already act as pillars of strength in their communities. These mamas are incredibly special ladies who already make a difference to the people around them and want to empower others to become self- sustaining too. Clover Mama Afrika has just appointed its 47th Clover Mama Afrika. The project currently has 27 operating Clover Mama Afrikas who collectively manages 141 income generating projects and 39 added value projects. These formidable women are across all provinces and collectively caring for more than 11 700 children and over 2 700 elderlies. The programme sees that they are trained in a variety of essential skills that can then be passed on to other community members. Some of these skills include cooking, baking, sewing, food gardening, egg-laying About Clover Mama Afrika

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