CEO Today Africa Awards

CEO TODAY AFRICA AWARDS 2020 14 Kenya Vikas Mehta CEO of Ogilvy Africa Group About Vikas Mehta Vikas joined Ogilvy Africa in Dec 2019 An advertising lifer, his prior work spans fifteen countries across North Asia, Greater China, South & South-East Asia, and the pacific region. One of the few practitioners in business who’s traversed across the agency-spectrum, Vikas has led creative, media, digital, PR & influence, activation, tech and content agencies. He’s spent most of his career building agencies and brands in Developing & Emerging (D&E) markets. Prior to joining Ogilvy, he worked with the global MullenLowe Group (IPG) for nearly fifteen years in various leadership across Asia-Pacific region. At the age of 31, he was named Managing Director- Viet Nam, the youngest country head in the global network. Vikas believes in an ‘omni-channel’ approach to building brands and aims to bring the vision of One Ogilvy to life, on the African continent. A strategist by training, case studies authored by him have won over 100 regional and global awards including several ‘agency of the year’ titles. Firm Profile For more than 50 years, Ogilvy has created iconic advertising for clients, and we continue to live by our founders credo of “We sell, or else”. In 1948, David Ogilvy founded the agency that would become Ogilvy. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world with more than 500 offices and 20,000 staff across 169 cities. Today, Ogilvy is the leader in the industry, focused on building and transforming brands. True to David’s vision, we still see ourselves as a company that does more than ads and have proven that by maintaining our humility and an almost divine discontent at our past successes, we can do more than stay relevant. We are the largest network agency on the continent. Operating in 24 countries in sub-Saharan Africa We’ve been awarded the Financial Mail Ad Focus Network Agency of the Year recognition every year since the awards’ inception in 2009. We are also one of the longest-serving agencies on the continent with client relationships spanning over a decade. We began operations predominantly out of South Africa, but the last decade has seen us open shop across Africa through affiliate agencies, majority of which we own equity in. Growing client requests in Sub Saharan Africa propelled the agency to move its HQ to Nairobi, Kenya. Our Expertise • Corporate Branding • Trade Marketing • Social Media Marketing • Shopper Marketing • Crisis Management • Public Relations www.ogilvy.africa • Mobile Marketing • Creative Strategy • Digital Marketing • Brand Management • Integrated Marketing • Advertising