CEO Today Africa Awards

79 www.ceotodaymagazine.com CEO Today Africa Awards 2018 UGANDA WALTER WAFULA Business Unit Head at brainchild Burson-Marsteller ABOUT WALTER WAFULA Walter is a seasonedmulti award-winning communications professional who started his career as a journalist at Monitor Publications, a subsidiary of Nation Media Group, in Uganda. He is now leading the innovative brainchild Burson- Marsteller, Uganda’s most awarded public relations agency, serving a portfolio of high flying brands across different industries including; Total Uganda, Centenary Bank, Sanlam, Qatar, and Tullow Oil, among others. Over the last decade, his work has won a total of 18 national and continental media and Public Relations accolades including; the Prestigious SABRE Awards by the Holmes Report and PRAU Excellence Awards, at a personal and business level. His professional career path spans two highly competitive communications industries that is; media and public relations. Prior to joining brainchild Burson-Marsteller, a division of fireworks Advertising, he worked for Monitor Publications and Bizcommunity Publishing in South Africa. He also wrote for several international and regional publications including; The Sunday Express in Scotland, DE Magazine Deutshland in Germany, The East African, and Sokoni Magazine in Kenya, to mention but a few. Today, Walter is well-grounded in the public relations practice, and works closely with his team and associates to create and bring to life captivating reputation management campaigns that deliver outstanding value to the agency’s clients. He is passionate about people, and attaining results for the organizations he works for, and the brands he serves. Walter draw’s his motivation from the desire to always win, always be the best and creating an unmatched legacy. Through his leadership, over the years, he has groomed and grown several young communication professionals some of whom are now working with leading corporations in Uganda, the United States and Middle East, among others. FIRM PROFILE Look for the best in Uganda’s public relations industry and brainchild Burson-Marsteller will pop up in any conversation around reputation management. brainchild Burson-Marsteller is an award-winning public relations agency offering integrated communication solutions including; reputation management, digital communications & experiential. The agency was formed as a result of a partnership between Burson Cohn & Wolf, Africa (formerly Burson Masteller Africa) and fireworks Advertising after several years of collaboration. Burson Cohn & Wolfe (BCW) is now the world’s third largest public relations firm, following the merger of Burson Marsteller and Cohn and Wolfe early this year (2018). Brainchild BM is BCW, Africa’s exclusive affiliate in Uganda, and therefore a member of Africa’s largest public relations network. Over the past two years, the agency has rolled out a number of innovations in the industry, to stay ahead of its competitors who together face continuous disruption from digital and client operations. The agency’s recent innovations include; Innovation Series, its signature thought leadership events aimed at promoting innovation among businesses in Uganda. The other is the Corporate Publicity Index which measures the reputation of firms in the country. Both have been firsts for the country’s public relations industry. Today, brainchild BM is the most awarded public relations firm in Uganda, having successively won top awards at the PRAU Excellence Awards, year-on-year, and recently at Africa’s inaugural SABRE Awards. The agency enjoys a competitive share of client portfolio across a multitude of sectors including; oil and gas, airlines, financial services among others. Some of the brands served include; Tullow Oil, CNOOC, Total, Pepsi, Sanlam, Centenary Bank, and Qatar Airways, among others. brainchild Burson-Marsteller will soon embrace a new brand name, as part of the global evolution of Burson Marsteller into a highly innovative communications group of our times, under the BCW brand. Its people, clients and partners can’t wait for the big announcement and change over that will make the company more competitive in the market place. www.brainchildbm.com