CEO Today Africa Awards

www.ceotodaymagazine.com 70 CEO Today Africa Awards 2018 SOUTH AFRICA NORMAN CELLIERS CEO of Zeder Investments Limited FIRM PROFILE Zeder invests in the “agribusiness” industry. Agribusiness is a broad descriptive term referring to a range of activities and processes involved in modern food and raw material production. It encompasses all the procedural and practical services and products associated with the word “agriculture”: farming of every sort, machinery, distribution, processing, marketing, financing and so on. The success of this industry is key to the future of the global population which continues to grow and urbanise. Through our strategic core investments, Zeder is geared to play a significant part. WHERE DO WE COME FROM? Zeder came into existence as the brainchild of PSG Group’s leadership team. From as early as 2004, the board of PSG, led by its founder entrepreneur, Jannie Mouton, sought a vehicle through which to consolidate its diverse holdings in the broad agribusiness industry. Thus, Zeder Investments came into being and listed on the JSE in 2006, with a colourful basket of holdings in agribusinesses across Southern Africa. Historically, Zeder’s strategy was to take non-controlling interests in a wide spectrum of agribusiness investments. INVESTMENT APPROACH Zeder’s portfolio of investments has gone through a process of refinement in the past years as we have moved from several smaller investments to fewer, larger commitments. We have done this in order to further pursue our value creation strategy, which relies heavily on focussing efforts and recourses on specific investments, and influencing strategy, operations, structures and financing. Our current core investments provide the perfect platform for us to pursue our growth strategy and give us a good presence and impact across the agribusiness industry. We will continue to actively look at adding specific investments to our portfolio in strategic and sizable businesses, with proven track records and sound leadership. Africa is a very exciting place to be for investing in the agribusiness industry and, despite the challenges of the region, represents an abundant opportunity to create value in the future. Our core strategy remains consistent – to identify areas of potential, invest our resources in support of that potential, and finally to work with management to grow those investments into profitable and sustainable enterprises. This is how we create value. ABOUT NORMAN CELLIERS Mr. Norman Celliers, B Eng (Civil), Dip. Soc(Oxon), MBA (Oxon), has been Chief Executive Officer of Zeder Investments Limited since July 23, 2012. Mr. Celliers’ professional experience includes engineering, management consulting and private equity in South Africa and abroad. He serves as Chairman of Capespan Group Limited. He served as Chairman of Quantum Foods Holdings Limited since June 10, 2014 until April 28, 2015 and has been its Non- Executive Director since June 10, 2014. He has been an Executive Director of Zeder Investments Ltd since July 23, 2012. He has been a Director at Capespan Group Limited since May 27, 2013. He has been a Non- Executive Director of Pioneer Food Group Ltd since October 1, 2012. Mr. Celliers served as an Independent Non-Executive Director of Capevin Holdings Ltd from September 3, 2012 to September 12, 2014. He holds an MBA from University of Oxford (England) and a B.Eng (Civil) degree from the University of Stellenbosch. www.interswitchgroup.com